Social Media Strategy Report

In this final project for this course, we were asked to pick one brand and research it and its social media in depth. I chose to do this project on an independent concert promoter in Connecticut, Manic Presents. In this project, the elements included were: a company overview and audit, social code elements, company goals and audiences, content creation, and a conclusion and recommendations. This project provided valuable insights into Manic Presents’ brand presence and social media strategy. Through extensive and thorough research and analysis, I developed a comprehensive understanding of each of these elements. The final recommendations aim to enhance their social media performance and overall brand impact, demonstrating my ability to create tailored marketing strategies for real-world applications.

In this final report for Market Research, we were asked to pick one company to work with throughout the semester. My group and I decided to choose the XL Center in Hartford, CT. During our time working on this research report, we were in consistent contact with the Director of Marketing for the arena to gain valuable insights and data needed to complete secondary research. For our primary research, we decided to send out a survey to college students in order to understand their thoughts, challenges, likes, and more about the arena. This semester-long project was extremely valuable and eye-opening to truly understand how market research is conducted. As we were in contact with an actual company, we needed to stay in communication with the client, give updates, ask questions, and ultimately deliver results for them. This project was a true look into what goes into market research and how companies go about completing this necessary marketing tactic.